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The average golfer knows little more about golf clubs than what he or she reads in advertising or sees in Golf Channel infomercials. This lack of knowledge leads, in turn, to a kind of equipment-induced frustration, called the "grass ceiling," which is one of the leading factors in nearly three million people leaving the game each year. This is the first book that explains to the layman how and why golf clubs work the way they do. It lets you in on the secrets that will allow you to spend your money more wisely and play the game to the best of your ability. It is also a book that challenges the industry to rethink what it's doing to the golfer and the game in the name of "modern marketing." It calls for a new "golfer-centric" approach to the sport that will insure the health of the game through the 21st Century and beyond. This is the one book EVERY golfer needs to read!! "A few years ago, Tom Wishon, with his experience as a designer, helped me understand more about a p
